The UK market is the most sophisticated and developed Private Label market in Europe. MARKETING INITIATIVES recognises the challenges faced by retailers in developing Private Label products in such a competitive market.
With retailers focused on creating value for customers and demonstrating expertise in innovation, we can provide the knowledge and expertise required for clients looking to supply retailers with Private Label solutions.
| Market share in Volume |
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Source : SymphonyIRI (52 w/e 4/9/2011) et Kantar Worldpanel for UK (52 w/e 2/10/11)
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Product Development
Private Label business can be lucrative but it is also very demanding and places considerable responsibility on supplier in sales, manufacturing and technical functions.
We work with clients to devise plans for developing Private Label business, improve their capabilities for achieving this and implement their sales plans.
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Success stories
Examples of how we have successfully developed our clients Private Label in the UK market.
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