Success Stories
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Launching an individual Pizza brand in a sector dominated by Private Label
In 2003 the UK chilled pizza sector was 87% Private Label and all products, both Branded and Private Label were produced in the UK. Thus, for a European company to launch a brand into the UK was considered a daunting prospect.
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Building a brand in a market dominated by major brands
In 2004 our client was a small company started by an entrepreneur who had a desire to build a big brand around an oven cleaning product. Given this was a category dominated exclusively by two major brands; Mr Muscle and Cif, this may have been perceived as wishful thinking.
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Taking a brand from zero market shares to brand leader
Our client, a large European company, had been in the UK for a few years but were finding it difficult to increase their sales. By contrast, another competitor from the same country that had only 5% share its own domestic market, had established itself as the primary Private Label producer in the UK through an importer.
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